As a musician you know that marketing your work is extremely important if you want people to acquire your work. One particularly good way of marketing your music is through the Internet, though many musicians are left confused as to where they should start. So just how do you market music online, what are the best ways to go about it and why exactly should you market your music online?
Exactly why Market Music Online?
Even though many musicians have found the Internet to be extremely helpful when it comes to marketing their work, others are left wondering what precisely the benefits would be. In fact, surely you want to the people in your area and marketing to people that you can actually see is surely better than marketing to virtual people? Well, certainly not! All you really want to do is encourage people to buy your music, so it doesn’t really matter where they live, just as long as they like it. Promote your music and get famous by marketing your music.
The fact is, by marketing your music online, you are getting your music observed by far more people than you would through marketing offline. You will find literally millions of people who use the Internet daily. Some are in your own area, but you also find a way to market your music to a much wider audience too. This particular means that more people from around the world are likely to acquire the music that you have made and you should become much more widely recognized because of it.
Marketing online gives you a much bigger chance of becoming a successful musician than marketing offline. So if you have not yet considered it, then now is the time!
Advice on Image and Relationships
Just like every other type of business, if you want to market to the right type of individuals then your image is crucial. You need to be able to create a web occurrence that shows potential clients exactly what you and your music is all about. The best way to go about doing this is creating your own website. Looking for music submission sites you have it all here.
Creating a web site allows you to link prospective customers to your website whenever you post on forums, or whenever you create a web occurrence elsewhere such as on MySpace, etc . It is basically a space where potential customers get to see what you are all about and as first impressions are everything, you need to be able to leave a good image of both your music on your website.
So how exactly do you do that? Well, think about what type of music you are making. Is it Indie/Rock/Pop/Country music? The type of songs you are making will reflect totally on the image you want to give out. So if you are creating Country music, you should have a country theme aimed at your website, not something with a contemporary and retro type style. Consider about it, if you were visiting a musician’s website that created Rap music, you wouldn’t expect to see a Nation theme on it would you? So create an internet site that reflects your theme and that is the first step to marketing both you and your website.
Using Blogs, Pod-casts and MySpace
If you really want to attract a lot of potential prospects, then blogs, podcasts and websites such as MySpace and YouTube are certainly the way to go.
Blogs are great because you get to add a voice to your music. Allowing you to link to your site to your website, people will get an idea of the sort of music you choose, who you are and what is new with your music. People love getting to know artists before trying out their songs and so if you do create a blog, it is going to draw in a lot of recent customers for you. An additional to a blog is the fact that if you use the right keywords, you can get it recognized by search engines and therefore more people will discover your music. It really is by far the most effective methods of online marketing.
Pod-casts are really popular and you can create your own quickly and easily by going to MySpace and selecting “MySpace Music”. Literally millions of people use MySpace and they are constantly looking at songs on there. So if you wish to get acknowledged fairly quickly, developing a user profile and releasing your songs on there is definitely a good option.
Using websites such as the ones mentioned above, you can easily market your music online. YouTube is another website that allows you to record yourself or whatever you like and thousands of men and women will view your video. So get saving, place your songs online, set up a web site and start blogging and you should end up with potentially thousands of new customers!