Google are constantly changing their research algorithm ensuring that sites providing the best customer experience appear at the top of the organic and natural results. Good content is key, guaranteed up by relevant and authoritative inbound links. Clearly this is an over simplification and in fact there are at least 100 bins that need ticking to offer your site every chance of appearing at the top of Google, but upward until now site speed is not one of them. Get more information about how to get on top of Google using posicionamiento en google.
Google made us aware about a year ago that this metric would be added within their formula which was further supported by them adding site performance into webmaster tools which shows how fast your site is in comparison to other sites. But they have recently made an official announcement on the Google Webmaster Central Blog that they are now including it in their search ranking algorithm.
There is a link within the site performance section of the webmaster tools to a Mozilla Firefox Plugin called Page Speed. Associated with course this isn’t the sole tool available to calculate site speed but it is the the one which Yahoo are recommending and when you click on the help button it takes you to Google’s help web page so it would be fair to assume that this has been developed by them and as they are the ones that control the algorithm that this is a good tool for the job. Get your Google ranking by following posicionamiento organico.
The loading rate of a site happens to be important. In the times of dial up cable connections it was particularly relevant but with the advent of broadband it has been overlooked to a certain extent. But it should be remembered the speed of connections vary enormously especially between towns and the countryside and as more people are using mobile devices to accessibility the web it is once again of the utmost relevance as anyone will know that has tried to access a slow site in an area without a 3G connection. If you incorporate this with the fact that the speed of your site may well cause you to drop down the search engine ratings then now is the time to optimise the speed of your website.
So don’t wait until your rankings drop because it takes months to regain them if at all! If you would like any assist with increasing the speed of your site then just e mail us and we will be happy to help you speed up your website.