Telemarketing and Your Business

Telesales can really boost your profits and increase sales for your business. If you aren’t already utilizing telemarketing within your business then now is the perfect time to look into adding telemarketing into the mix to ensure better results for your business.

Is telemarketing expensive?

Telemarketing can be very expensive, but it depends how you go about it. Conducting in house telemarketing is generally the biggest expense. Setup, hiring of staff and telco all add upwards quite quickly.

The best gamble for those of you buying inconvenience free way to incorporate telemarketing to your business would be to look for telemarketing companies such who are inexpensive, experienced and also provide a replacement policy. They should enable you to pay per hour or per lead whichever would work best for your business model. You do however need to be ready to pay upfront if you need a high quality job completed. If you’re on a budget work away how much you’re looking to spend per week and then stick to that and grow your telemarketing campaign otherwise you business grows. Most marketing companies will be willing to work with your budget and help you grow since it will also benefit their business. To get more information about outsourcing click here Empresas de Tele marketing.

To give you some idea, some Aussie based telemarketing companies cost as little as $25 per hr per agent, from $25 per sales lead or from $33 per appointment. These people may offer these affordable rates due to their special telco rates and experienced staff. So ensure you don’t get stuck with high rates, shop around and see if companies can beat other quoted rates!

How will telemarketing increase profits for my business?

As business owners we all know that fresh leads are a essential part of increasing sales and profits for your business. Telemarketing is the perfect way to ensure you have a constant supply of hot sales leads, appointments etc.

One thing you should realize however is the fact that leads are leads… whether they’re produced online, through word of oral cavity, via television, radio or telemarketing not every single lead will close, it is simply an opportunity for your business to present it’s products and services to an interested gathering.

So therefore it is important to ensure that the leads you’re getting from telemarketing will be properly utilized and not likely to turn into instant sales. You must remember that telemarketing is a form of advertising your business rather than direct sales and you need to be patient with the progress of the leads and utilize them properly.

How can I utilize the leads or appointments properly?

Firstly you desire a high quality sales team. If you already have one then you need to ensure that they understand precisely what a lead is, its not a shut sale… that is their job as sales people to close the prospect. It really is simply a business lead of someone that has expressed interest in your services or products.

Pick the correct qualifying questions. Many businesses dont put enough effort into the qualifying questions they select for their product or service. This is the main activity in setting up your telemarketing for your business. In order for it to reach your goals you need to ensure that the questions meet up with the outcome you expect.

A great way that you should make certain you have covered everything you need in your qualifying questions is to run it by your sales team before submitting it to the telemarketing team. Your sales team will be the first to complain about leads so their insight here should make for a more productive experience.

You need to ensure that leads or visits are not being lost. Sometimes sales people get lazy and they want to simply call a lead or visit an appointment and have them fall into their lap as a sale then and there. But however not every lead or appointment will be that simple. Sales teams need to be observed carefully by you concerning how they’re utilizing the leads and appointments, draught beer giving follow up telephone calls when the potential customer asks? Draught beer re-scheduling any appointment which cant be kept? Do these cards know the status of each business lead or appointment they’re focusing on? These things are all important for the good thing about your business. Too much do I see sales leads being sent back for silly reasons such as “This customer had a family emergency and desires to re-shedule appointment” In this instance the sales person should be embracing this as another appointment, there is already a sense of rapport being built and several information on the potential customer. This doesn’t suggest it is a bad lead, and could in fact prove to be a much easier lead to shut in the future than most because of the level of relationship being built. Find more information about it right here Call Center Colombia.

Bottom range is you need to be tough on your sales team, scrutinize their work and whatever leads you believe weren’t properly qualified to the standard you had been promised based on your qualifying questions should be returned and changed by your selected telesales company.


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